Mitch Wagner has posted an article on why DRM won't work and also provides a few pointers to what the future might look like for media companies. Wagner rightly states, 'If people are unwilling to buy something, technology and law won't make them buy it.' and then goes on to ask the question:
'So what's the alternative? I don't know. Right now, digital media are available for free over pirate services over the Internet. How do you get people to be willing to pay for it? The technology and content already exist, what's waiting to materialize is the business model to harness digital media.'
Yet again, I would like to propose Distributed Intellectual Property Rights. Although the Collective Rights philosophy refers extensively to 'rights' and draws on some 'rights management' technologies, such as persistent identifiers and secure databases, these rights are granted to all individuals to allow access all intellectual work and they bear little resemblance to the rights granted to authors and publishers who control copying under copyright. The business model Wagner is looking for is one which will allow digital media to compete with free. DIPR creates the peer-to-peer Internet structure for such a model where creators can provide the 'essential services' to 'known' consumers and where these services can outperform the free. In the case of journalists part of this service is 'timeliness' as Wagner points out.
Read DIPR and tell me why this approach is wrong.